Johannes Peter “Hans” Riegel was a German entrepreneur who led HARIBO, one of the world’s most famous candy brands. Riegel’s father started HARIBO in 1920 in Bonn, Germany. The company became known for inventing the gummy bear in 1922. Hans Riegel took over the company in 1946, leading its marketing and distribution. He made the company’s iconic slogan, “Kids and adults love it so,” and expanded HARIBO to 20 factories across Europe, employing 6,000 people with yearly sales of $2.5 billion. Before he passed away in 2013, he left behind a strong legacy.
Sean Jung R&D Division Director kids/1742962278/1613368200
Johannes Peter “Hans” Riegel was a German entrepreneur who led HARIBO, one of the world’s most famous candy brands. Riegel’s father started HARIBO in 1920 in Bonn, Germany. The company became known for inventing the gummy bear in 1922. Hans Riegel took over the company in 1946, leading its marketing and distribution. He made the company’s iconic slogan, “Kids and adults love it so,” and expanded HARIBO to 20 factories across Europe, employing 6,000 people with yearly sales of $2.5 billion. Before he passed away in 2013, he left behind a strong legacy.